Standardized labels for houses?

by | Feb 24, 2011 | Real Estate

Are standardized labels a good idea?

In an effort to keep up to date on trends and changes in the Real Estate market I read a lot of blogs and commentaries.  One that I particularly enjoy is from the folks at The American Genius (formerly Agent Genius), a Real Estate News & Opinion magazine based out of Austin, Texas.

In a recent post they posed the idea of having clear, concise labels for houses that are for sale like we do on new vehicles however instead of litres per 100km and engine specs you would have the number of rooms, age of home and square footage etc.

Proposed standardized label for houses from The American Genius

Proposed standardized label for houses from The American Genius

In concept this sounds like a great idea – it would cut through all the flowery marketing language and help buyers get the information they need to make an informed purchase decision.

[Tweet “Standardized labels would help cut through all of the flowery marketing language to aid in purchase decision.”]

As a Realtor, I know the importance of marketing a home to the fullest however sometimes the words “charm” and “character” are just a pretty patch on an ugly home.  Having a consistent method of labeling the details of a home would certainly save me time when I am helping buyers find a very specific type of home.

Take some time and read the original post and then come back and leave a comment to let me know what you think.  I know I’ll be keeping my eyes open for something like this in the future.

Brandon-Profile-Image_100px_roundAbout Brandon Buller

Husband. Dad. Award-winning Real Estate Broker and Luxury Property Specialist with the Buller Real Estate Group at Coldwell Banker Burnhill Realty based in Burlington, Ontario, Canada. Read my full bio.


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